How Studio Klaschka architecture and design use Social Media, slides from the LCEC talk.

1. LCEC: The Practical Use of
Social Networking & Media
in Construction
Tuesday 10th May 2011
http://www.linkedin.com/pub/philippa-kate-grantham-arb-riba/1a/442/b7a
http://www.linkedin.com/pub/robert-klaschka/5/841/485
www.facebook.com/studioklaschka
@studioklaschka
http://blog.studioklaschka.com
Studio Klaschka Limited, Unit 309, 30 Great Guildford Street, London SE1 0HS
t 020 7633 9113
info@studioklaschka.com
http://www.flickr.com/photos/studioklaschka
www.studioklaschka.com

2. Company Profile
Established in May 2001, originally as Markland Klaschka, Studio
Klaschka is a London based studio of architecture & design with
cross sector professional experience at all project stages.
Central to the approach of each and every project is the belief that
collaborative working and intelligent design will improve lives through
the creation of well defined, desirable and sustainable places.
We believe that understanding the needs of the client and the wider
project context establishes the foundation necessary for successful
creative collaboration and we therefore consider the process of
briefing to be bespoke to each project. Often working as contractor’s
architect, we believe that the processes of design and construction are
inseprarable and that the best results are delivered through true team
effort.
The practice has a growing reputation as one of the most technically
advanced design studios, using Bentley Architecture BIM (Building
Information Modelling) software to ensure the successful and efficient
delivery of our design work alongside the production of high quality 3D
visualisations.
Services:
• Full RIBA architectural services
• Collaborative working in contractor’s project team
• Specialist detailed 3D modelling
• Private and developer led residential experience
• Commercial, education, leisure experience
• Concept design from masterplanning to interiors
• 3D stereoscopic visualisations
• BIM (Building Information Modelling)
• Feasibility and planning applications
• Construction information and site supervision

3. Branding
Our experiment with social media started when we were
still Markland Klaschka but changing the company name in
September 2010 gave us the opportunity to re-brand and consider
social media and our online brand recognition at the same time.
The common trend online of a square icon at varying scales
became a strong driver for our graphical design exercise. It also
allowed us to have a fresh start after a couple of months of
playing around.
studio
1. Full Name 2. ‘K’ Logo 3. ‘Micro K’ Logo
Used for documents, banners, sign boards etc Used for twitter and as company logo Used for Flickr, blog rss etc

4. Why did we start to use social media?
• Rumours that everyone else was
• Economic downturn resulting in more spare time and a greater need for more work
• DIY marketing and self promotion
• To keep up to date with the industry
• Immediate response stand in for developing web site
• To establish an industry presence
• To generate new contacts and face to face meet ups
• Intrigue into the technology
• Fear of being left behind

5. How did we do it?
• Trial and error
• Started with twitter
• Copied what other people did
• Asked questions on twitter
• Invested a lot of time
• Stuck with it

6. twitter @studioklaschka Profile
r

7. twitter @studioklaschka Feeds
e
Live feed from those we follow... Tweets mentioning Studio Klaschka... Our tweets RT’d...
Industry Growing Sharing our
news.... network.... news....

8. twitter @studioklaschka Searching...
e n
...for topics and people (can be by name) ...through relevant accounts followers and following list
...and follow other peoples recommendations through #FF

9. twitter @studioklaschka Lists...
s .
...we have made (only 2) ...we are being followed by (76)

10. twitter @studioklaschka tweetdeck
w e k

11. twitter @studioklaschka Results
e u
• Joined new groups/ communities
Be2Camp
G4C
Constructing Excellence
Project Book
• Met new people in ‘real life’
• Publicity through press and other peoples blogs
• Developed a presence in UK #BIM community
• Part of a knowledge sharing community
• Receive live industry news summary
• Responsible for social media for LBCC industry event
• We feel more ‘known’ - in person and the brand

12. www.facebook.com/studioklaschka Profile

13. www.facebook.com/studioklaschka Images
g

14. www.facebook.com/studioklaschka Interaction
n r o

15. www.facebook.com/studioklaschka Live Feed
e e d

16. www.facebook.com/studioklaschka Events

17. Linked In Personal Profile
r n l o

18. Linked In Personal Profile
r n l o

19. Linked In Groups
o p
Robert Klaschka is the Chairman of the Bentley Community UK &
Ireland and runs the LinkedIn group.
Benltey Community UK & Ireland Group The Architect’s Journal Group

20. Linked In Live Feed & Views
v e d

21. Linked In Company Profile
fi

22. Linked In Results
s t
• Live address book of people met at networking events
• Much more senior level attention than twitter or facebook
• An opportunity to present your CV
• Industry discussion in Groups is infomative and useful
• You can by found by skill and location easily
• Can approach people with no introduction (if necessary)

23. The Blog http://blog.studioklaschka.com
p / o s o a c c m

24. Flickr

25. G4C ning
i

26. Analytics TCN & PeerIndex
N e r x
The Construction Network www.tcn.uk.com

27. Analytics

28. Analytics From 1&1 Web Provider
o 1 r i